How to encourage people to walk the stairs

According to the American Journal of Health Promotion, researchers monitored 82,000 people walking past messages like "seven minutes of stair climbing daily protects your heart" in a UK shopping centre. The signs led to a 190% increase in the number of people climbing stairs - and energy savings re the lift use.

Photo: Art installation, Norway

I've asked if Stroud District Council can display similar notices - no answer to my email yet.