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...this was followed by a £500,000 minute long film made by the Government to promote cycling...."Cycle Hero" - see it here: www.cyclehero.com
I have to say I agreed with people last night who expressed some dissatisfaction with this attempt to promote cycling using this American model, Genevieve Lake. The film has been played in cinemas across the country - some 5 million people have already seen the film but I am not sure how much it will persuade people to get into the saddle.
"Bicycology uses creative methods to encourage environmental responsibility. | ||||||||||||
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Then a film with Mark Lynas talking about climate change. I sadly couldn't stay for all the other films but lined up were: "Reclaim Power" from Summer 2006 where 600 people convinced that there is no time to waste set up a Camp for Climate Action. In the shadow of Drax coal-fired power station in Yorkshire - one of the biggest CO2 emitters in Europe - they held a 10 day space of collective learning, sustainable living and direct action. Plus "Reach for the Sky" about this years Camp for Climate Action at Heathrow Airport, which is responsible for more climate harming greenhouse gas emissions than any other site in the UK. This film gives some background, explaining the problems with aviation, and it’s massive growth in recent decades.
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